Unless you’ve been living under a rock, you’ve no doubt been inundated with ice bucket challenges galore on social media over the past few weeks.
The purpose of the challenge is to raise awareness – and money – to fight amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. And it’s gotten mixed reviews. Some are annoyed that, instead of donating, people are wasting water. Others think it’s a publicity stunt. But, the impact can’t be denied – the challenge has raised over $41 million for the ALS association. In my HR mode, I wonder two things:
With the recent success of the Ice Bucket Challenge, it’s clear that now, more than ever, our current and future employees want to rally around a cause and make an impact. Employers can easily show they care by offering a donation match, of any percentage. Doing so will ultimately benefit the company by attracting employees who care about others and want to make a difference – sounds like a good deal to me!