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January 14, 2019

This time of year, many people are setting their New Year’s Resolutions and goals. But have you chosen a word of the year? The Purple Ink team is picking our own words to focus on for 2019; here’s why we think you should too.

1. It’s a Reminder

As the year goes by, it’s easy to lose sight of what you’re working toward. Choosing a word to focus on throughout the year is a simple way to remind yourself to keep returning to what you value.

2. It Unifies Your Goals

Picking one word that encapsulates all your goals can help them work together. Focusing on a single word doesn’t limit you or mean that’s the only thing you can work on all year; it can serve as a guide for how to approach each of your goals.

3. It Helps You Focus

A word of the year can be a good way to stay on track with your goals. When faced with a decision, all you have to do is consider your one word and which option fits in with it.

How Do You Choose a Word?

Consolidating your goals for the year into one word can be tricky. So how do you decide which word to choose? Ask yourself:

  • What will help you focus during challenges?
  • What sums up your goals?
  • What do you want more of in your life in 2019? Less of?

Or, you could start with a brain dump and write down every word that comes to mind. Here are a few ideas to get you started (inspired by the promise Purple Ink makes to each of our clients):

  • Positivity
  • Flexibility
  • Creativity

Need some more word ideas? Keep an eye on our blog! As I mentioned above, we’re working on our own words of the year at Purple Ink – we were asked to think about our word in the context of our strengths, our goals, and/or how we can better serve our clients. We’ll each write a blog sharing our word, why we picked it, and how we plan to apply it. Once our word of the year series starts, you’ll be able to find all the entries here.

Emily Miller
Emily Miller
Emily is Purple Ink’s Director of Marketing. She enjoys being able to exercise both her creative side and her analytical side, and as a Learner, loves helping to create new services and tactics and discovering the best ways to share them with the community.


  1. Denise says:

    Nice blog, Emily! I will use these sections to write my blog on Word of the year! Thanks!

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