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“The bigger your mission becomes, the greater inspiration you will be given.” – Ryuho Okawa

Recently I presented a very short discussion on “How to Attract & Retain Candidates” to small business owners. In this candidate driven market, it is not easy to identify candidates, let alone be able to convince them to accept an offer and join your team. I was able to share our Purple Ink story and how we have grown our team over the past 10 years.

What I kept coming back to was that our owner, JoDee Curtis, had a strong vision and mission for her company. She wanted to provide superior HR consulting to those who needed it. Very early on, JoDee and her team decided that being positive, creative, and flexible were non-negotiable. This meant regardless of the task, this approach that we have now coined JoyPowered™ would be our foundation.

When we look to hire additional consultants for our team, they must adopt this philosophy. What better way to attract candidates than to share your mission with them? Share it up front and in every detail along the way.

  • Make sure your website highlights your company mission
  • Start your job ad with it
  • Add interview questions that solidify this quality of your team
  • Include mission statement language in your job offer letter
  • Onboard intentionally with commitment to your vision
  • Develop staff with well-defined goals encompassing your mission

If you haven’t looked at your mission or vision statement lately, I challenge you to do so. If you feel your organization is too large or the statement does not fit your team, create a specific statement for your team. Involve everyone you can and then hold people accountable to live the statement.

Reach out to Purple Ink, or to me directly if you’d like assistance in developing a successful strategic framework for your organization or team built around your statement. I promise you will see a change and your team will thrive with clear, consistent, and understood direction. You just might nail that new hire opportunity as well!

Laura North
Laura North
Laura is a Consultant at Purple Ink. She thrives for all employees to understand their role and value within the company’s mission.

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