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In our May 2022 free webinar, Purple Ink’s VP of Talent Services, Peggy Hogan, shared some tips and tricks for a positive candidate experience.

About this event

Ask a CEO or HR Director what their biggest challenge is and they will most often say attracting talent. Recruiters are in short supply because there are so many openings to fill! It’s universally disheartening to work hard to snag a candidate only for them to ghost you.

There is a lot of competition for talent, and creating a positive candidate experience can give you the edge you need. As The Great Resignation continues, engagement in the talent acquisition process is critical. We need to enlist everyone on the team, from the C-level leaders to mid-level managers to recruiters to the marketing department to front-line workers. Once we get the talent in the door, how do we get them to stay in the process? We will answer these questions and more, providing tips to attract, woo, and seal the deal with the top talent out there.

You’ll Learn:

  • What candidate experience is and why it is important
  • How candidates first experience your organization and the impression it leaves on them
  • How to establish an employer brand and broadcast it to the right audience
  • How to roll out the Purple Carpet to woo top talent
  • How to create a positive and exciting interview process
  • Simple, effective communication strategies
  • How to keep candidates’ excitement and interest after the offer is made
  • From first impressions to first days – impressions to brag about

Presenter Bio:

Peggy Hogan is the Vice President of Talent Services at Purple Ink. Peggy enjoys connecting the right person to the right place, whether she’s career coaching, recruiting, or working on-site with a client.

Peggy has over 15 years of experience in HR. Much of her experience has been in full lifecycle recruiting with additional work as an HR generalist working on employee relations issues, training, OFCCP compliance, benefits administration, and employee engagement programs. She has worked in the banking and advertising industries, and has consulted with various nonprofits as well as clients in the consumer products, technology, finance, insurance, manufacturing, and construction industries. Peggy earned Bachelor of Arts degrees in Communications and English from The University of Michigan. She is a SHRM-Senior Certified Professional, a member of the Professional Association of Résumé Writers and Career Coaches, a Certified Professional Résumé Writer, a Certified Professional Career Coach, a certified Strong Interest Inventory® interpreter, a Certified Diversity and Inclusion Recruiter, and a member of SHRM and IndySHRM. Peggy was named the HR Indiana Professional of the Year in 2020.

Peggy Hogan
Peggy Hogan
Peggy is Purple Ink’s Vice President of Talent Services. She is passionate about helping organizations be more effective at sourcing and retaining top talent and loves the powerful effect connecting people to the right opportunity can have on their lives.

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