"The Bucket family always thinks positive!
Write that in purple ink, Charlie. Purple ink."

- Grandpa Joe, Willy Wonka, Jr.


Can our work be joyful?

Employees who feel positive about their company spread the joy around, which improves teamwork, leverages internal resources, and bolsters creativity and innovation. They’re more resilient through negative events, and they attract more enthusiastic labor and increasing loyalty. What’s not to love?

Processes with Heart

People have simple needs. They want challenge, stability, progress, appreciation, recognition, safety, and confidence in leadership. These things aren’t magic…they can happen in your organization if you put processes and procedures in place that are focused around bringing joy to the workplace. Lucky for you, we know how to create those processes!

Creative Solutions

Small things matter. That’s why we don’t have a menu of one-size-fits-all HR services. Whether you’re looking for recruiting assistance, compliance help, or employee training, we listen to what you need and tailor our solutions to your company. What we won’t change? Our JoyPowered® approach.

Our Team

JoDee Curtis

About JoDee

Maximizer | Arranger | Positivity | Strategic | Futuristic

JoDee Curtis is the Founder of Purple Ink and the ink pad, author of JoyPowered™: Intentionally Creating an Inspired Workspace, and co-author of The JoyPowered™ Family and The JoyPowered™ Team. JoDee has a passion for helping organizations and individuals discover their talents and do more of what they do well!

Prior to founding Purple Ink in 2010, JoDee spent 21 years in public accounting as a practicing CPA and, later, as a Director of HR. JoDee also has experience as a CFO, thereby bringing a unique financial and overall business approach. JoDee obtained her bachelor’s degree in business administration from the University of Evansville. She is a Certified Public Accountant, a SHRM – Senior Certified Professional, and a Gallup-certified Strengths Coach. She is a faculty member for National SHRM, a member of the National Speakers Association, serves on the State Council for Indiana SHRM, and is co-host of The JoyPowered™ Workspace Podcast. JoDee was named the IndySHRM Professional of the Year in 2013.

JoDee is a wife and mother of three humans and two labradoodles, and she loves to read and travel. She chairs the strategic planning committee at Our Lady of Mt. Carmel and the board of The O’Connor House and is a member of Pass the Torch 500 Circle Club for Women and a board member for Forum Credit Union.

Click Here to Learn More About How JoDee Uses Her Strengths

JoDee's Certifications

Emily Miller

Director of Marketing
About Emily

Intellection | Input | Achiever | Consistency | Learner

Emily is Purple Ink’s Director of Marketing. She enjoys being able to exercise both her creative side and her analytical side, and as a Learner, loves helping to create new services and tactics and discovering the best ways to share them with the community.

Emily joined the team in 2014 as an Administrative Assistant. She has over five years of experience helping Purple Ink and other small businesses hone and execute their marketing and branding strategies. She’s had a hand in publishing the JoyPowered series of books and produces The JoyPowered Workspace Podcast. Emily earned a bachelor’s degree in Marketing from Indiana University’s Kelley School of Business, with minors in Apparel Merchandising and Spanish. She is a member of the American Marketing Association.

When she’s not at work, Emily loves reading, traveling, running, and being an auntie to her two nephews.

Click Here to Learn More About How Emily Uses Her Strengths

Peggy Hogan

Manager of Career Transition
About Peggy

Ideation | Woo | Includer | Communication | Adaptability

Peggy is the Manager of Career Transition Services at Purple Ink and a co-author of The JoyPowered™ Team. Peggy enjoys connecting the right person to the right place, whether she’s career coaching, recruiting, or working on-site with a client. She is motivated to help create positive workspaces by offering creative solutions to problems in the workplace, resulting in reduced turnover, higher employee engagement, and increased productivity.

Peggy joined the team in 2014 and has over 15 years of experience in HR. Much of her experience has been in full lifecycle recruiting with additional work as an HR generalist working on employee relations issues, training, OFCCP compliance, benefits administration, and employee engagement programs. She has worked in the banking and advertising industries, and has consulted with various nonprofits as well as clients in the finance, insurance, manufacturing, construction, and travel industries. Peggy earned a Bachelor of Arts degree in Communications and English from The University of Michigan. She is a SHRM-Senior Certified Professional, a member of the Professional Association of Résumé Writers and Career Coaches, a certified Strong Interest Inventory® interpreter, and a member of SHRM, IndySHRM, and the Hamilton County Leadership Academy’s 28th Class.

When she’s not at work, Peggy plays tennis, travels to Northern Michigan, volunteers as a mentor at The O’Connor House, and enjoys spending time with her family.

Click Here to Learn More About How Peggy Uses Her Strengths

Peggy's Certifications

Laura North

About Laura

Responsibility | Arranger | Relator | Belief | Learner

Laura is an HR Consultant at Purple Ink and a co-author of The JoyPowered™ Team. She thrives for all levels of employees to understand and truly utilize their benefits to the fullest potential.

Laura joined the team in 2016. Before that, she gained over 10 years of experience in the healthcare and insurance sectors. As a Benefits Specialist, she coordinated the administration of all employee and physician benefit programs for over 800 lives. She also held a high-level claims position for United Parcel Service handling Family Medical Leave and worker’s compensation. In addition to benefits, she has experience with recruiting, onboarding, new hire training, payroll, and employee relations. Laura earned a bachelor’s degree in psychology from Indiana University, with a minor in business. She is a certified Professional in Human Resources (PHR) and a SHRM-Certified Professional, and a member of SHRM.

Away from work, Laura enjoys being outdoors, traveling and staying active with her two young boys and husband.

Click Here to Learn More About How Laura Uses Her Strengths

Laura's Certifications

Denise McGonigal

About Denise

Achiever | Arranger | Learner | Connectedness | Responsibility

Denise is a Trainer for Purple Ink and co-author of The JoyPowered™ Family and The JoyPowered™ Team. With Learner in her top 5 Strengths, she is passionate about continuous learning both for herself and others.

Denise joined the team in 2016. Before that, she spent her career as a teacher and trainer; first as a high school teacher, and later in adult education. She spent 22 years as the Adult Faith Formation Director at Our Lady of Mt. Carmel Catholic Church, where she designed and led individual learning, group studies, retreats, and workshops, and even wrote a nationally published bible study series. Denise earned a Bachelor of Arts degree in French Language and Literature from Chestnut Hill College in Philadelphia and a Master of Arts degree in Theology from St. Charles Borromeo Seminary, also in Philadelphia.

Denise has been married to her husband Joe for forty years. They have four daughters, four sons-in-law, eight grandchildren, and another on the way.

Click Here to Learn More About How Denise Uses Her Strengths

Stacy Ruminer

About Stacy

Belief | Developer | Futuristic | Positivity | Includer

Stacy is an HR Consultant with Purple Ink. She is passionate about approaching daily challenges as opportunities to provide a positive compassionate and encouraging approach when working with clients to provide innovative and practical solutions. Stacy has a special interest in leadership coaching, career coaching, and recruiting and uses her strengths to connect the right person to the right opportunity.

Stacy joined the team in 2016. Before that, her primary focus was providing complete Human Resources Generalist support in matters including recruiting, employee relations, policy development, FMLA, and benefits administration. She worked in the medical device manufacturing and food manufacturing industries, managing the HR functions for a diverse customer base including Engineering, Quality, Regulatory Affairs, and Information Technology. Stacy earned a Bachelor of Arts degree in Psychology and Movement Sports Science from Purdue University.

Stacy enjoys spending time with her husband and three children. She loves meeting new people while on the sidelines cheering on her kids at one of their many activities. She enjoys spending time at the lake and exploring Indiana with family and friends.

Click Here to Learn More About How Stacy Uses Her Strengths

Kira Witt

About Kira

Discipline | Achiever | Developer | Maximizer | Responsibility

Kira is an HR Consultant with Purple Ink. She finds joy in getting to meet new people, hearing others’ experiences, and discovering others’ needs.

Kira joined the team in 2017. She’s a recent college grad and was part of residence life as a Resident Assistant (RA) for 2 years and as an Assistant Resident Director (ARD) for her senior year. She also worked at United Way of Central Indiana as their Back Pack Attack Intern where she managed volunteers, maintained good public relations with UWCI clients, and coordinated all logistical aspects of running the BPA program. Kira earned a bachelor’s degree in Business Management and a concentration in Nonprofit Leadership from Anderson University. She is a SHRM-Certified Professional and a member of SHRM.

Outside of work, Kira enjoys spending quality time with her husband, dog, family, and friends. She also loves kids and someday hopes to have 3!

Click Here to Learn More About How Kira Uses Her Strengths

Kira's Certifications

Caitlin Alerding

Manager of Training
About Caitlin

Strategic | Relator | Competition | Includer | Ideation

Caitlin is the Manager of Training Services at Purple Ink. She is also a CliftonStrengths specialist and serves as a CliftonStrengths coach. Caitlin is passionate about discovering and helping to implement the mechanisms necessary for a team to achieve their goal or an individual to thrive in their position.

Caitlin joined the team in 2017. She previously worked as a commercial real estate appraiser for Valbridge Property Advisors, while also devoting time to one of her greatest passions – coaching. She spent two years in Philadelphia as part of Teach for America. Caitlin earned bachelor’s degrees in Psychology and Spanish from DePauw University, where she captained the 2007 national championship winning women’s basketball team. She earned a master’s degree in Sport and Exercise Psychology from Purdue University. She is a member of the Association for Talent Development.

Outside of work, Caitlin loves adventuring with her husband and four young children.

Click Here to Learn More About How Caitlin Uses Her Strengths


Achiever | Communication | Strategic | Positivity | Activator

Erin is Purple Ink’s Director of Recruiting and Consulting Services and a co-author of The JoyPowered™ Team. Erin’s top strength is Achiever and she truly enjoys working hard and gains energy by accomplishing more work. Every day starts at zero, and tackling projects big and small helps give that sense of accomplishment to benefit her clients, peers, family and friends.

Erin joined the team in 2017 as a Consultant. Before that, she was an HR Director in the professional motorsports industry and worked in the healthcare industry for ten years as a Program Director and HR Senior Recruiter. Her primary experience has been in talent management, performance planning and development, employee development and training, employee relations, compliance, reporting and audit.Erin earned her bachelor’s degree from Butler University and an MPA from Indiana University’s School of Public and Environmental Affairs with a focus on Human Resources. She also has a certificate in Alternative Dispute Resolution from IU School of Law. She is a SHRM-Certified Professional and a member of SHRM (Society for Human Resource Management) and IndySHRM. She was chosen as one of Indy’s Most Pivotal Leaders in 2019.

Erin sits on the Carmel Library Foundation Board, is a Pass the Torch 500 Circle member, Women’s Fund Alumnae Committee member, and Small Group Leader at College Park Church, where she is a member.

Click Here to Learn More About How Erin Uses Her Strengths

Erin's Certifications

Liz Zirkelbach

About Liz

Responsibility | Relator | Restorative | Arranger | Significance

Liz is an HR Consultant at Purple Ink and a co-author of The JoyPowered™ Team. She has a special interest in finding the perfect fit for a role and creating a happy ending for both the person and the company.

Liz officially joined the team in 2019 after interning in 2018. She earned bachelor’s degrees in HR Management & Business Management from IUPUI’s Kelley School of Business. She chose HR after she took a mandatory HR class and enjoyed learning about laws and policies. She is a SHRM-Certified Professional.

Outside of work, Liz enjoys traveling, going to church, crafting candles, spending time with family and friends, animals, baking, and exercising.

Click Here to Learn More About How Liz Uses Her Strengths

Liz's Certifications

Jake Bouvy

Marketing Content Specialist
About Jake

Ideation | Intellection | Futuristic | Competition | Achiever

Jake is Purple Ink’s Marketing Content Specialist based in Los Angeles,
California. He enjoys exercising his creative side at Purple Ink by editing podcasts and visual content.

Jake joined the team as a contractor in 2019. Before that, he spent six
years in the music business as an artist manager and marketer, leading his clients to record deals, national tours, and more than 12,000,000 song streams. He earned a bachelor’s degree in marketing from Indiana University’s Kelley School of Business.

Outside of work, Jake spends his time reading, cooking, and exploring
the mountain ranges around Los Angeles with his girlfriend, Keena, and his dog, Pabu.

Catherine Schmidt

About Catherine

Ideation | Deliberative | Intellection | Input | Restorative

Catherine Schmidt is a Collaborator with Purple Ink and is based in Grand Rapids, Michigan. Catherine has a special interest in career coaching and recruiting and finds joy when she can connect the right person to the right opportunity.

Catherine joined the team in 2013 as a consultant. She has 10 years of experience managing various HR functions, including recruiting, creating training programs, compliance, and performance development initiatives. She has worked in a variety of industries such as professional services, manufacturing, and non-profit settings. Catherine earned a bachelor’s degree in psychology from Michigan State University. She is a certified Professional in Human Resources (PHR), a SHRM – Certified Professional, a Predictive Index® Analyst, certified Strong Interest Inventory interpreter, an Anger Management Specialist, and a Certified Professional Résumé Writer. She is a member of SHRM and AHRM in Grand Rapids, Michigan.

In her free time, Catherine enjoys spending time with her husband, son, and two loud but lovable dogs. She also is passionate about yoga and teaches yoga to kids and adults as a registered yoga instructor.

Click Here to Learn More About How Catherine Uses Her Strengths

Catherine's Certifications

Susan Tinder White

About Susan

Woo | Significance | Individualization | Positivity | Maximizer

Susan White is the CEO of Susan Tinder White Consulting, a Collaborator with Purple Ink, co-host of The JoyPowered Workspace Podcast, and co-author of The JoyPowered™ Team. Susan has a passion for identifying, developing, coaching, and retaining talent.

Susan’s experience includes 30+ years as a Senior Vice President & Human Resource Executive at JP Morgan Chase. Currently, she consults with executives in a variety of industries, government entities, and not-for-profits. She is a faculty member of SHRM . Susan is a SHRM Senior Certified Professional, a Senior Professional in Human Resources, a member of National SHRM and IndySHRM, and has been an adjunct faculty member for the University of Indianapolis. She earned a bachelor’s degree in Business from Indiana University and has completed numerous post-graduate courses.

In her free time, Susan enjoys reading, funny movies, and traveling. She is on the Advisory Board for Disability:IN, is a Trustee at Christ the King Catholic Church, and serves on the United Way Human Services Professional Renewal Committee.

Click Here to Learn More About How Susan Uses Her Strengths

Susan's Certifications

Kim Dinwiddie

About Kim

Kim is a Collaborator with Purple Ink and a Human Resources professional with over 20 years of experience providing guidance and leadership to senior management in startup, growth and stable organizations. Her passion is providing HR solutions to clients by helping them build their HR infrastructure through technology, compliance and people.

Kim has held several corporate HR leadership positions in manufacturing, healthcare, broadcast and insurance which provide her the opportunity to mentor up-and-coming professionals by sharing her knowledge and passion for HR and people development. She has extensive hands-on experience leading HR initiatives including policy design, compensation, performance management, recruiting, compliance, HRIS implementations, HR workflow development, training and development, and benefit administration. Kim holds a Bachelor of Science degree in psychology and an MBA with a concentration in Organizational Leadership from the University of Indianapolis. Kim is a member of the Society for Human Resources Management (SHRM) both on the national and local level.

Outside of work, Kim enjoys traveling with her husband and daughter, spending time with her family and friends, reading, and mentoring young professionals.

Kim's Certifications

Linda Comerford

About Linda

Empathy | Strategic | Achiever | Woo | Communication

When Linda Comerford was asked if she’d like to become a collaborator with Purple Ink, her joyful response was to reach for a purple pen and say, “Oh, yes, sign me up!”

Linda Comerford has been training for 30 years, specializing in written, oral, and interpersonal communication skills. Comerford Consulting workshops include Professional Writing Skills, Email Gems, Taking the “Grr” out of Grammar, Powerful Presentations, Speak Smart: Oral Grammar, and Exceeding Excellence: Personal Customer Service including Call Center coaching. Client requests led to her newest program, Communicaring, a unique series that can be customized for increased confident, competent, and compassionate communication. Her latest achievement is becoming a certified trainer and coach in EQ-i 2.0 Emotional Intelligence with life-changing results.

Linda’s academic background includes a BA degree in English, Speech, Drama, Journalism, Literacy, and Secondary Education from Valparaiso University followed by an MS degree from Indiana University in English and Journalism. Her teaching experience started in middle school followed by an adjunct faculty position in the Indiana University system. Once she started Comerford Consulting, she blended theoretic academic principles with practical experiences in the business world.

Add a great sense of humor to Linda’s savvy business sense, and her clients rave about how much they learn while enjoying themselves. Participants enjoy their learning experience while mastering information immediately transferrable from the workshop to the workplace and beyond.

When she isn’t working, she enjoys reading, writing (no ‘rithmetic), jogging, swimming, wine tasting, volunteering at St. Paul’s Lutheran Church, and as well as traveling and socializing with her fantastic family.

Linda's Certifications

Timber Curtis

Director of Security

Simba Curtis

Assistant Director of Security

Our Memberships, Certifications, and Awards