People-focused ideas often struggle to gain approval when leaders cannot see a clear connection between employee needs and organizational results. This interactive webinar helps participants translate people-centered proposals into credible business cases that decision-makers can evaluate and support.

Using the PEOPLE framework, participants will learn how to define the business problem, select meaningful evidence, connect people outcomes to performance, present viable options, build stakeholder alignment, and create a clear execution plan. Participants will leave with a practical structure for developing a persuasive 90-second business case without losing sight of the people affected by the decision.

By the end of this webinar, participants will be able to:

• Define a people-related challenge in terms of its human and organizational impact.
• Select evidence that demonstrates the need and establishes a clear pattern.
• Connect proposed people investments to measurable performance outcomes.
• Present options, tradeoffs, and a clear recommendation to decision-makers.
• Anticipate stakeholder concerns and respond confidently to resistance.
• Deliver a concise, people-first business case with a specific ask and execution plan.

This session is accredited for one (1) SHRM recertification credit hour.

Speaker Bio:

MeChelle Callen, SPHR, SHRM-SCPis Purple Ink’s Director of Learning and Development. She leverages over three decades of HR and EIAB (Equity, Inclusion, Accessibility, and Belonging) experience across sectors including non-profit management, healthcare, real estate, and finance. She earned the prestigious Training Magazine Top 125 award three times and has spoken at renowned conferences including SHRM, Association of Talent Development, HR Indiana SHRM, and TechLearn.