Inside Indiana Business | Understanding Your Client Isn’t a Step – It’s the Foundation
At Purple Ink, we believe great HR starts with truly knowing the people and organizations we serve — and Peggy Hogan just said it beautifully in her newest Inside Indiana Business article.
In the piece, Peggy explores something we talk about all the time: real partnership begins long before solutions are offered. It starts with curiosity. With listening. With understanding an organization’s mission, pressures, industry realities, and—most importantly—the people behind it all.
Whether it’s nonprofits balancing mission and budget, manufacturers navigating talent shortages, or organizations facing burnout and change, Peggy shows how deeper understanding creates better outcomes for everyone.
If you haven’t read her article yet, it’s such a worthwhile reflection on what partnership really looks like in today’s world.